Rambling Thoughts from a Wandering Mind


Cheerios’ #howtodad campaign is pretty rad

I’m pleased with the recent trend of commercials that show good dads. The joke about the clueless and useless dad is played out, no longer funny, and as insulting to the women the ads were targeting as it is to the men it mocks (after all, why would intelligent women marry and procreate with such pathetic losers?)

This Cheerios ad is just one of many in the new trend of “good dad” ads. I like it.